Follow-Up Campaigns
You already drove out, climbed in the attic and wrote the quote. Then you never called back.
A homeowner asks for a price on a replacement. You go out, spend an hour, work it up, send it over.
Then nothing. They don’t call. You don’t call. Three weeks later they buy from someone who followed up twice.
That quote cost you a drive, an hour and your expertise. It’s the most expensive lead you’ll ever generate, and it’s the one most contractors abandon fastest — not from laziness, but because you’re on a truck all day and following up is the thing that falls off the list at 7pm.
The two moments this fixes
The first five minutes
Speed to lead decides more than anything else about whether a lead converts. A homeowner filling in a form is filling in three or four, and the first business to respond usually wins by default.
It’s also scored inside Local Services Ads, so slow response doesn’t just lose that job — it lowers your rank in the block and makes every future lead more expensive.
Automation covers the gap between the lead arriving and you getting off a roof. An immediate text with your name, confirming a real person is coming, is often the entire difference.
The next thirty days
Almost nobody buys a system on the first conversation. They get two more quotes, talk to a spouse, wait for a paycheck, and put it off until it breaks.
A quote followed up two or three times over a month converts substantially better than one sent and forgotten. Not because of pressure — because you’re the one still there when they’re finally ready.
What the sequences actually do
New lead — immediate
Text within seconds of a form or missed call. Your name, confirmation you got it, when to expect a human. Buys you the time you don’t currently have.
Unsold estimate — the money one
A short sequence across the following weeks. Not “just checking in” — useful things. Financing options, what happens if they wait, what the failure looks like when it comes, an answer to the objection they didn’t say out loud.
No-show and reschedule
Missed appointments get recovered automatically instead of becoming somebody’s job to chase.
Post-job
Thank you, review request, and the maintenance plan offer while you’re still fresh in their mind. This one feeds your review engine directly.
Seasonal re-touch on old quotes
The replacement quote from April that went quiet is worth revisiting in July, when the reason to act just showed up on its own.
Everything above chases leads and quotes that haven’t closed yet. Mining past customers for new work is its own service.
How we build them
Short, direct, from you. Anything that reads like automation gets ignored, and contractors have the advantage that the customer actually met you.
The fastest way to make someone hate you is to keep sending automated messages after they’ve replied. Any reply kills the sequence and hands it to a human.
We’re not asking you to adopt new software you won’t open.
Replacements have a longer decision cycle than repairs. The sequences differ.
The consent part — read this
Text messaging has real legal teeth and we won’t be casual about it.
Automated texts require proper consent captured on a form built for it: unchecked by default, optional, with the disclosure visible above the submit button. Statutory damages run $500 to $1,500 per text. Carriers also require a live privacy policy and terms page before approving any SMS campaign at all.
What that means practically: we can’t run text follow-up off a form we didn’t build. A form you already have almost certainly doesn’t carry compliant consent. If texting is what you want, the website comes first. That’s a sequencing constraint, not an upsell — the exposure is per message and it adds up fast.
Email follow-up has no such barrier and we can start there immediately.
What’s included
- Immediate-response text and email on new leads
- Unsold estimate sequences
- No-show recovery
- Post-job thank you, review request and maintenance plan offer
- Seasonal re-touch on aged quotes
- Reply detection that stops automation and alerts a human
- Consent-compliant setup where texting is involved
- Reporting on quotes closed by sequence
How you’ll know it’s working
The number that matters is quotes closed that would otherwise have gone cold, and it’s measurable because we mark which ones entered a sequence.
You’ll see: leads responded to within five minutes, sequences running, replies generated, and jobs closed that came out of a follow-up rather than a first conversation. Every reply lands with you directly, so you can read the actual conversations.
We baseline your current close rate on quotes before switching anything on. For most shops nobody has ever measured it, which makes month one uncomfortable and month three convincing.
Four reasons
One client per market
One HVAC company per market. We fight your competition, not build it.
We won’t text without proper consent
The penalty is per message and it lands on you, not on us.
Sequences stop on reply
Nobody gets robot-spammed after answering.
60 days, or your money back
If we haven’t earned our fee, ask and you get it back.
Straight answers
Two or three useful messages over a month isn’t nagging — it’s the minimum most people need to make a several-thousand-dollar decision. And any reply stops it.
It stops immediately and you get the message. A human takes it from there.
No, and we won’t. Carriers require a live privacy policy and terms URL, and consent has to be captured on a compliant form. Email we can start today.
Depends on how many quotes you write and what you currently close. We’ll estimate it against your own numbers in the audit rather than quote a statistic.
Usually. Tell us what you use and we’ll confirm before you commit.
Count the estimates you wrote in the last ninety days that never got a decision either way
Then count how many of those you followed up more than once. We’ll send you a free audit including how fast you currently respond to inbound leads, what your quote follow-up looks like, and what the gap is likely worth. Yours either way.